Seth Godin, This is Marketing Review | Marketing Hindsight

Seth Godin, This is Marketing Review

this is marketing

Seth Godin, This is Marketing: You Can’t Be Seen Until You Learn to See is a phenomenal read for anyone looking to create a busy tribe where the hustle and bustle will determine where your group fits in.

Considering that for us marketers marketing is all around us, I for am glad this book arrived at a time when my journey into affiliate marketing is just starting.

While reading this book I was walking on my treadmill with iPad in hand, my excitement overpowered me to the point where I had to sit down so that I could absorb the message Seth was trying to instill.

Product Type:

  • Book


  • Seth Godin


  • Marketing

My Rating:

Who is Seth Godin

  • He has authored 18 books which have all become bestsellers
  • Was inducted into the American Marketing Association’s Marketing Hall of Fame in 2018
  • He offers courses on both Udemy and The Marketing Seminar
  • He has been on Ted Talks 5 times
  • Has over 30 years of marketing experience

Seth writes a very compelling book on how tribes are created. Newbies and veterans alike will both gain an infinite amount of knowledge because this book is geared towards all who want to establish themselves in the marketing industry.

On a day I should have been focusing on writing content, my desire to learn more about marketing was what pushed me to purchase this book, that and I have heard a lot about Seth Godin. I wanted to see if his book lives up to the hype.

His book brilliantly taught me, marketers don’t use their customer to help solve an issue for their company, but rather marketing is used to resolve a problem the customer needs fixing.

His writing is charismatic as well he elaborates on each technique without the non-fiction drag. Keeps you captivated the whole time, so there is no sense of lag. 

Seth has extensive marketing experience which accomplishes the task of knowing what he is talking about. His flair for incorporating examples into his storytelling kept my usually wary eyes glued to each page.  

In his expressive way, Seth lets you know straight what’s up with mass marketing and how ineffective it has become. But don’t worry in the next breath/chapter he lets you know what works and how you can get there. 

His message throughout the book is very clear, get your tribe together to make the most of marketing online. He not only teaches you what to look for in a tribe but also what it takes to develop one. 

What stood out for me in his book was how to focus on the adopters versus the adapters. This is where my wary eyes became eager eyes because I finally learned something which has been slipping my grasp for some time. 

Throughout his book, I had to take a break to incorporate each message into my psyche; such was my fear of missing something. I re-read the book at least three times. The book has many digital earmarks for me to study each step more studiously. 

His subtitle You Can’t Be Seen Until You Learn To See is so very accurate, this book makes you see what needs to be recognized for your marketing efforts to be your very best efforts. 

Number One Recommended For Affiliate Training

16 thoughts on “Seth Godin, This is Marketing Review

  1. What is Ted talk?  Would you be willing to look at my website and give me a few pointers?  Why does Seth call your following tribe?  Would you recommend this book to newbies? I learn better with videos rather then reading. I wonder if there is a video for his training.

    1. Ted talks is place where innovators are invited to speak about their specialty, as well where new ideas are always arriving. I enjoy watching Ted talks as I get a lot of information from there. He call’s it a tribe because these are your loyal followers who will push your products for you. I definitely recommend his reading to newbies as there is so much information in there but in simple form. Videos are great he does a youtube channel. Thanks for your comment.

  2. I have heard a lot about Seth Godin’s books and I have wanted to purchase this one as well. The information you have shared about “You Can’t Be Seen Until You Learn to See” is very thought provoking.  I struggle to market myself and my ideas and to learn about what resources including many books on the subject will be helpful in my growth in marketing.

    I am glad I came about your resource. I will look into finding my copy.

    1. Books are great a resource, especially since they last forever. I know many learn from videos, but I enjoy books and learn from them as well. Definitely a great book to have on your shelf. Thanks for your comment.

  3. Thank you for this article.

    I have been looking to add to my library. And…. thanks to your in depth review, I am now adding “This is Marketing” by Seth Godin to my list.

    Building a tribe is an interesting idea.

    Do you think these strategies will work for affiliate marketing as well?


    1. Great this book provides a lot of answers on how marketing has evolved as well what works now. He is great on email marketing as well. Thanks for your comment.

  4. Hi Jag,

    Yes worth a read,

     I signed up for an webinar this a.m. Took an hour but I listened to the end, knowing at the end, then I will be hit with the big price of being mentored along my journey of earning online.  And yes it was big.

    I would prefer to pick and choose books, either recommended by yourself and others. Did I learn much, no not really, but then not really expected to was I!? 

    The price of a book I can have forever, compared to thousands of dollars for a maybe success.

    Chose a book every time thank you!


    1. I enjoy seminars, but like you I get driven away as soon as upsells start. I love books because the knowledge is always there. But when doing seminars, you know the seminar organizer is going to make money, but what about the learner who needs to apply what they learn. Then a marketer can lost in a sea of marketers. Not fun. Like you say books are a forever investment. Thanks for your comment.

  5. Hello Jag, It was good to see that you gave this book by Seth Godin a 5 star rating. It sounds really worth while.

    Your writing is lovely, it has a lovely lilt to it, almost poetry in motion. Thoroughly enjoyed the style and this made me want to read this book of Seth’s even more.

    It is never to late or early to learn as many marketing skills as possible and to have a tribe of like minded people is just what one needs.

    Thank you.

    1. Thank you for your lovely comment in regards to my writing. You are so right, it’s never too late to start learning to put into place great marketing strategies to create phenomenal earnings. Thanks for your comment.

  6. Hi Jag. Thank you for your summary on Seth Godins book ‘ This Marketing….’ This sounds like something I should read. I understand the sub heading ‘you can’t see until you learn to see’, If we are to be successful in the on line marketing world we really need to both see and hear our customers. If we please them with good content, excellent follow up and listen to what they want, we’re almost there as far as success is concerned. We can never have enough motivational, inspiring and educational books. Thanks for this great article, I will definitely be ordering the book.  Jim   

    1. Yes it was a pretty good read. So true about seeing. I love how he states that and then teaches how to focus on that. Thanks for your comment.

  7. I have heard of Seth and his books are on my ‘to read’ list of which I have so many already on the list. I’d be interested to know how his message relates to affiliate marketing? For example, if you have a website where you are doing reviews of products, what would you say the best advice you got from the book was? How are you going to put into action what you have learned? Thanks for the info! Perked my interest in his work again.

    1. Much is message is towards affiliate marketing, at least that is what I got out of it. The best advice was the adopters versus the adapters. This is where I learned how to hyper focus my marketing efforts. To put into action is follow his guide on how to create a tribe. Thanks for your comment.

  8. I need to read this book. I’m in the online marketing my self an find it really hart to find people and get a substantial number of readers.

    A tribe, this sounds good. What kind of tribe is he talking bout, a social media tribe or?

    I’ll have to read it myself I know would be interesting to know this detail.

    Thanks for the recommendation 🙂

    1. I thought it was a great read. At least it showed me what was missing in my own content. The tribe he is talking about those who are influenced by your content. They would be your loyal readers. Thanks for your comment.


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