Payless Shoe Source No More –Start Your Own Footwear Business Online | Marketing Hindsight

Payless Shoe Source Store No More –Start Your Own Men’s Footwear Business Online

payless shoe

Payless Shoe Source store is bankrupt. Sad really as we do most of our shoe shopping there. But a footwear business online is ready for the taking!

Why do men love their shoes?

Shoes help people to represent themselves to the world. These days no one is restricted to any particular type of shoes.

For instance, my two boys and my two nephews like very colorful shoes. It not only helps them to stand out but it also shows that they are very confident in their own skin.

Most people can buy shoes for almost every occasion. Not only that but they can buy a pair of shoes to match each of their outfits.

Did you know that shoes are ultimately a status symbol?  University of Kansas study found strangers were able to judge a person’s 90% characteristics just by looking at the shoes.

How awesome would it be for you if you were able to help a person represent themselves just by the type of shoes they are wearing!

  • This niche study is done based on the US population

Market Size

Men population in the United States is 163.93 million. 

Market Worth

In 2018 men spent $30.2 billion on shoes 


Athletic Footwear:                $10,872,000,000

Dress Shoes:                           $6,040,000,000

Work Wear Shoes/Boots:    $5,134,000,000

Loafers:                                    $4,832,000,000

Sandals:                                   $3,322,000,000

Why Is the Men's Shoe Niche in Demand

Men are all about presentation now as well. It’s not only limited to women. 

Shoes help to make a fashion statement in a world where most are judged on how they dress. 

Since many bricks and mortar stores are starting to close down, more people are going shopping online.

Now, for instance, Payless Shoe Source store has gone bankrupt twice. 

Ever wonder why that is?

Not because their prices were high, but because people have access to more options online. 

Google Trend For Men's Shoes

google trend for mens shoes

MicroNiches to Explore

  • Orthotics For Foot Needs
  • Party Shoes (clowns…)
  • Sports Shoes
  • Special Sizes Required
  • Special Occasion Shoes For Men
  • Flip Flops for Men
  • Leather Shoes

Domain Name Ideas

Long Tail Low Fruit Keyword Ideas

Focusing on long tail keywords is one of the best ways to get your post to read.

Longtail keywords are keywords are specific words used in a phrase to search topics online.

These words are more niche-focused. Due to the Internet being so vast, niche phrases tend to make your blog post more profitable.

At one time when the Internet was much smaller one-word phrases were enough, now the wording has to be more detailed to what we are searching for online.

Elevator shoes for men – 74 sites are ranking for this term

Designers men shoes – 54 sites are ranking for this term

Design and dress shoes – 74 sites are ranking for this term

Best men shoes – 64 sites are ranking for this term

Best mens casual shoes – 34 sites are ranking for this term

Men shoes that make you taller – 21 sites are ranking for this term

Cheap men’s shoes – 99 sites are written for this term

↓↓ Try the Keyword Tool I Use to Find Keywords Online


Why Should You Get Involved In the Men's Shoe Niche

At one time women were invested in their shoes, now men are just as much invested in getting the right pair of shoes.

These days men spend more on their footwear because the quality has improved from past days. Due to the quality improving men are now more likely to buy more than just one pair of shoes at a time.

Nowadays many people get admiring glances at foot level. Because of where the eye travels, men want to be at the top of their game at the level.

Shoes also help men to sharpen the endpoint of how they are dressed from head to toe.

At one point shoes were not considered a top priority, now they are the main priority as they are what ultimately compliments the outfit a person is wearing.

Are You Ready to Get Into This Niche Today

Most times the hardest things to do when starting a business online is finding a niche. But since I’ve provided one here for you-you should be ready to get going.

If shoes are not your thing then check out the other billion-dollar niches I have listed. 

I’m pretty sure you’ll find something there that will interest you.

One thing I like to make sure is that you have all your options laid out before you within any billion-dollar niche study I do.

To follow that up, up above I’ve already given you the keyword tool I use to search my keywords.

But what if you could get a keyword tool, website name, domain hosting plus 10 free affiliate marketing lessons all at one place for FREE?

Wouldn’t that be amazing!

The place where I found all this and much more is Wealthy Affiliate.

Within this program, you have access to over 2 million minds who are there to help you succeed. Everyone in the community is willing to share their knowledge freely.

The blog feed gets updated every hour for new knowledge or training that a top super affiliate is putting out.

Every Friday there is a live class for people that are just entering the program or the veterans who have been around for years.

Some of the people who’ve joined Wealthy Affiliate are now making well over $10,000 a month.

Yes, affiliate marketing requires a lot of commitment and dedication.

It’s not a get rich quick scheme, but it will help you to get to a place where you will be able to earn a living online↓

Read my Wealthy Affiliate University review if you want to learn more about this great program

Enter a Website Name Below To Start Selling Online

It’s sad to see Payless Shoe Source store leave the shoe playground, but it gives you a chance to start a business online selling shoes.

Drop me a comment below on what you think of this billion-dollar niche.

Number One Recommended For Affiliate Training

30 thoughts on “Payless Shoe Source Store No More –Start Your Own Men’s Footwear Business Online

  1. What a nice post you wrote! I really enjoyed reading it and I could not be silent about your post so I decided to leave my comment here and say Thank You! For sharing this quality post with others.
    Actually this is exactly the information that I was looking for about online shoe stores and when I landed to your website and read this post, it answered all my questions in details.
    So I’m happy that you decided to write about this topic and share it with people. It’s very useful and can definitely be used as a great source for payless shoe store.
    I will come back to your website again for sure and I’m looking forward to read your new posts.)


  2. Hey,

    Great ideas on Internet Marketing strategies. I have my own Internet Marketing website and I can definitely learn from your tips.

    I love my shoes also, they definitely make you feel good as long as you are wearing nice clothes also 🙂

    Thanks again for sharing and all the best,


  3. Hi there, I actually love your website as it seems very unique; giving people ideas for niches and keywords is something I have never come across in my online endeavors so great work! You are making it much easier for people to find something that they enjoy that they can turn into a business.
    I had to smile about the judging peoples characteristics by their shoes thing as it’s just so true! I often joke with my friends about how important a mans shoes are when it comes to attraction. The wrong footwear can be a turn off even if everything else is perfect. Crazy isn’t it? Ha ha

    Anyway, great website, keep up the good work! I will definitely be looking out for your future posts.

    1. It is a definite sharing information. I have always enjoyed researching, so this part of my blog takes care of that need. Shoes are a definite rage for men all over the world. I always love when I see my boys step out with their best foot forward. Thank you for the comment.

  4. This is an insightful and delightful article about the advent of men footwear businesses online. I can see it as a transition from one age to another, flashback a few  years ago, most things were gotten from stores, stores that had gained a reputation that preceded them. But now at one easy click from the comfort of your homes, you can order and make the right choices you deem fit and purchase online. It once again shows how technology is dynamic and how it is positively changing lives. Cheers.

    1. Glad you found this post helpful. As you say at one time all shopping was done physically, now it’s all done online. Thank you for comment. 

  5. Good evening Jag,

    It is sad that normal shops have to close as people prefer to shop online. Personally, I like to have a shopping morning now and then and see what is new. I can understand people find it more comfortable to shop from home but I like to get out now and then. Shoes, now that is a topic which has interested me as long as I can remember. I have a really good collection of summer, winter, and going out shoes. For me, it is important that they match the outfit. It is also important for me that men take care to wear the right type of shoes for the occasion. If it is a bad mix I will not be pleased as it probably will not look harmonious. I am happy to read that men become more conscious about their looks, female eyes do appreciate that. 

    Regards, Taetske

    1. It’s indeed sad to see bricks and mortar stores closing down. Like you, I like physically going to a store to walk around as well as to do some window shopping.

      But the generation of now is a fast-moving generation. All their shopping is done online so they can get other things done without having to spend time shopping physically.

      I know in my home, I have four kids and they all enjoy their online shopping. The only time they come out to shop with me really is when I go grocery shopping.

      Men are not only paying attention to their shoes but to the types of shoes, they’re buying as well. Like I said in the Article my boys including my nephew are all into colorful shoes. My sons’ friends also pay a lot of attention to their shoes as well. Thank you for your comment.

  6. Hello Jag,

    It’s a shame to hear that Payless Shoe Source Store went out of business. I think it’s something we’ll see more and more of as people shift towards online buying. Even people who would traditionally only have made purchases in-store are now starting to see the benefits of online shopping, which is great for consumers but not so great for brick and mortar businesses. It really does go to show that they need to be keeping up with the online aspect of their stores, and investing in their own affiliate programs. The smart retailers have realised the potential of affiliate marketing and are capitalising on that, and building it into their strategic planning frameworks as they see that it’s the future of retail. 

    I believe the possibilities are endless for affiliate marketers. Which means that the possibilities are endless for people like you and me – in fact anyone with an internet connection and a laptop!

    1. The shift to online shopping has made it easier for many people, especially when free shipping is thrown in. 

      I myself enjoy going to a store physically, my children not so much.

      They are the generation that we online affiliate marketers are now attending to now. So it makes sense to start a shoe business online. Thank you for your comment.

  7. I must say that this article is very helpful and informative. Honestly, I did not know that this niche is so popular and that can bring nice money. I am currently in the health niche but I will seriously think about starting one more site in this niche. Thanks a lot for sharing a great idea.

  8. it is sad to learn that Payless Shoe Source Store is bankrupt. Can you give us more reasons it went bankrupt. Shoe as a nitche is very healthy and it is good sale any time. In this age one can even promote it via affiliate marketing. Like you said it is worth considering entering into this nitche.

    1. I was very sad to learn when I found out the Payless Shoe Source store was bankrupt. My theory the reason they went bankrupt is that they paid very little attention to their online affiliate programs as well a lot of shoe shopping is now done online with a lot more selection, with better prices.Thank you for your comment.

  9. thanks for sharing

    thank you once again for this very valuable article and very well explained by youfor men’s shoes and I think like men’s shoes are now in the trend that we as men are using the best shoes and with higher firms and I am glad to change them often success for your blog and this article is shared with friends mine

  10. Thanks for the useful marketing insights, it does indeed look like the men’s footwear business online is a niche ripe for the picking.

    I’ve always wondered about selling shoes online because I’d assumed that you need to try them on first to ensure a good fit, but obviously, the market thinks differently. I also think that as the biggest category is athletic footwear (often worn casually) this is not such an issue.

    The micro niches you list are really helpful as it pays to niche down with any online store. This can be counter-intuitive for a lot of marketers, but being seen as an expert in a tighter niche can often be more profitable.

    1. Yes, men’s footwear business online is a niche right for the picking as you say.

      To ensure a good fit I think one would just be more observant to the width as the length of their foot. The market is definitely online for shoes now especially since there are more selections available.

      Hopefully, people will find the microniches helpful in starting their online men’s shoe store. Thank you for your comment.

  11. Hey Jag, your content is awesome. I love the way that you’re helping people find their niche. Coming to shoes now, you’re right that men around the world love their shoes.

    You’ve successfully instilled a new interest in taking up this niche after shutting down of “Payless Shoes”. Your analysis if absolutely fantastic and detailed.

    Thanks a lot for sharing this awesome post.

    1. Glad that you enjoyed my content. Shoes are a global love for everyone. Hey, we all want shoes which match our personality as well as our everyday lives.

      I love that men want to look good in their shoes, I see it in my home all the time. Thank you for your comment.

  12. Thank you for sharing this tip. I am sure someone will be eager to start an online business selling shoes.

    I can not speculate on whether it will work or not but it seems that the opportunity is real though. Google statistic sort of points in that direction.

    However, having online-shopping deliveries on a weekly basis myself I can honestly say that the last 10+ years I have only bought one single pair of shoes online. Why is that? Because the pair I bought didn’t fit despite I picked the same size I had in a similar shoe from the same manufacturer. I find that buying shoes online is a gamble and I cannot be bothered to deal with returns and reordering.

    1. Yes, you’re right there will be many who will be wanting to start a business online selling shoes for men. Both of my boys buy their shoes online, I have yet to hear about any issues in regards to fitting.

      My daughters also order their shoes online, I also have yet to hear from them in regards to any issues with fitting.

      I think as long as the person knows the width of their foot as well as the length, ordering shoes should not be too hard online.

      I’m not disagreeing with you, it can be a gamble for sure. But a gamble many are now willing to take because of the more selection available online.

      Thank you for your comment.

  13. Awesome InformationWhat an incredible blog post.. I really love the way you outlined the reviews on ‘ men footwear business. I found this amazing because i am also an ardent lover of shoes. I cannot help but agree with everything that you had written, it is a lucrative business considering the rate at which men crazily search and demand for nice shoes. Thanks for sharing this.

    1. Yes, it is a very lucrative business right now. Will be for the time coming. Many men are shopping online for shoes. Thank you for your comment.

  14. This is lovely and a great insight on marketing strategy. My love for shoes cant be compared to anything. This post is  an eye opener for me because you have shared series of secrets to me on how to go about my lovely choice which i so much appreciate. This is a lovely niche, i think its high time a open a siterubix platform for male shoes

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