5 Easy But Efficient Ways On How to Make the Time For Marketing Your Online Business | Marketing Hindsight
how to make the time

5 Easy But Efficient Ways On How to Make the Time For Marketing Your Online Business

How to make the time online for marketing your business can be tricky. Not because it’s hard to do, but because there is so much to do.

When you’re doing business at home on your own, you are wearing every single hat which is required to run a business. Making sure to create time with efficiency will be your best way to ensure your success.

Although I’m sure, there are a lot of different ways people find that works for them, below are techniques that have worked for me. As always I’m glad to share them with you.

Develop a Marketing Plan

Before you even begin a marketing plan, you need to understand your niche. To follow your niche, you will need to know the demographics of who you are targeting.

You need to figure out why customers will use your products/services. Will these products help them do their job more efficiently? Will, what you are offering on your site help them to lead their lives in a better way?

You also need to identify who your competitors are who may also target your intended audience. There are small businesses out there who hardly ever take the time to study their competitors.

Knowing who your competitors will put you at an advantage of how to respond to what they offer on their sites. This will help you figure out a strategy on how to strike back.

Determining your brand’s positioning statement is what will help you to symbolize to your readers the fiercest advantages of using your product/services. If you can get this statement down to one simple sentence with a single-minded focus, you are ahead of the game.

Ensure Consistency on Your Blog

Knowing that your blog/website is the most significant marketing tool you have, you will need to maintain consistency there as well.

One way to maintain consistency is to do a brainstorm to make a list of all your blog ideas. This will ensure that you never run out of topics to talk about.

Another thing you want to make sure is that you publish your new blog posts around the same time every day. This is where WordPress can come in handy. You can write your blog posts out, then select in WordPress when you want your post to be published.

Make sure you map out your blog’s content calendar way in advance. Seeing this in writing will help to keep you more accountable. Have a variety of different types of blog posts to write about, or otherwise, you may risk boring your readers.

Routine is essential when you are running a small business from home, where you are the one in charge. Routine makes life a lot easier. Creating a set schedule of your work week in advance will help to bring in more routine and consistency. 

Get rid of any distractions which may take you away from staying true to what you have scheduled in for yourself.

This includes:

  • Ensuring that your workspace is neat and tidy
  • Turn your phone off, as we all know family loves to call 
  • Focus only on the tab of your browser where your business is located – close all other tabs
  • Let your family members know not to disturb you when you’re working

There are times where it may seem overwhelming to write a whole blog post in one sitting. This is an excellent time to break things down into actionable steps.

A good way to break down the blog post into more manageable steps is by:

  • Create subheadings
  • Try to write at least 200 words per subheading
  • Proofread your post
  • Publish your post

I usually try to write at least 1000 words per post if not more. The more value you can provide your readers, the more often they will return for more.

Remember to make blogging fun, to make it fun you need to write about something that excites you.

Create a to-do list

The best to-do list I have found which makes writing more manageable for me is creating a weekly to-do list. The reason a to-do list works is that it keeps us away from distractions.

My head is always full of ideas on what to work on. If I did not have my to-do list, I would be all over the place which would make things complicated. Splitting our attention between the new ideas that pop into our head as well as trying to accomplish a specific task makes it easy to lose focus.

For each activity that you write down, that needs to get done for a particular day, make sure that you write down the goal that the action has to achieve before you’re done with it.

Take for instance my goal today is to make sure that I get at least 1000 word article out for my readers. With this article that I’ve written today, I know I’ve accomplished that task. This helps me move on to my next activity on my list.

Try not to go over three tasks per day for your online business. By limiting your duties, it will prevent you from choosing the most effortless range of functions to perform that day. By creating a limit number of tasks, you will add value to your blogging bottom line.

As we all know it’s easy to check email, social media or respond to comments, but it’s much harder if you intend to create a course or write an article for your readers online.

What I find is easy for me is creating one task which is hard to do, while two which will take less time.

Refresh Your Content and Republish It

Sometimes creating new content can get boring, this is a great time to read over what you have published before.

Online marketing is a fast-moving process, what you might have written a few months ago may have already become obsolete. This is a great time to go over what you wrote to see if it can be updated.

To republish your old blog post have a look at your Google analytics. This will tell you which one of your old articles had many hits but may need new retargeting with the same keywords.

These types of articles are probably the best ones to republish.

This is a great way to remind your readers that these articles exist as well bring fresh new ideas to the new readers you may be acquiring along the way.

To avoid the Google penalty, you’ll need to update your post to what’s happening today in the marketing world. You may also want to consider adding more detail to your original post, flesh it out a bit more.

Add more appropriate internal links to this post so your readers can see what else you have out there. Another great thing to do is make it more attractive which means putting in more images or laying your post out for more ease of reading.

Don’t copy your old post instead refresh the content, edit the time and date to update your post. Also, let your readers know in a note at the top, ‘this post was originally published on (date) and updated on (date).’

Make sure you keep the URL the same, in order not to lose the link juice. But because you have changed the date, you may have to do a 301 redirect to point the old URL to the new one.

One thing I would suggest is keeping the comments from your old post. This will show that this post was popular to the readers who may be reading it as a new post.

Have Your Keywords Ready

Having your keywords ready is not only crucial to writing a great blog post, but it also helps us to keep focused on what we’re writing about.

What I find easiest to do is to create keywords for at least one week worth of writing. Using these keywords, I write out headlines. WordPress has a great feature in it which is to save your blog post as a draft. This is where my keywords come in handy.

By creating keywords, as I stated before I create a headline, I open at least seven add new posts. In each post, I will put the headline as well at least ten subheadings. Doesn’t mean I’m going to use all the subheadings, but they are there if I do need them.

This way I am ready for each new day to begin working on a blog post where everything is prepared and set up to go. You won’t necessarily have to work on the blog posts in the order you created them, you can also work on one of the seven that captures your attention the most.

Find Awesome Keywords Now

So these are just little tips on how to make the time for online marketing, share your comments below about what you find to be most effective.

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18 thoughts on “5 Easy But Efficient Ways On How to Make the Time For Marketing Your Online Business

  1. Hi Jag,

    I completely agree with you, about picking a Niche that is exciting to write about.  My very first website was about a Niche that I had some knowledge of, but after a month I became bored with it, and I came up with every excuse in the book not to work on it.  I have recently started a new site about something that I’m passionate about, and that’s classic shows, and what a difference it makes, because I literally want to work on it every chance I have. 

    -Dora

    1. Having a niche that we really like and enjoy talking about can definitely make it easier to keep blogging about it. I’ve done that myself in the past where I wasn’t interested in a topic, I started it anyway and then lost interest. Now I think about that time and realize all the lost time  when I could’ve been doing something  else. Thank you for your comment.

  2. Hi Jag,

    I have a blog I write as well and I know how important it is to use your time wisely. You have some great ideas for keeping us on track. I know a seemingly simple thing like finding out what your readers are looking for, can take some time to research. But, once its done, your blog will be more focused on your readers.

    I also have a to do list, but mine seems to always get longer as the day goes on…always something coming up! But, I see the value of keeping it simple with only three things. Maybe I will try to schedule the extra’s for another day, especially when writing!

    One important fact I learned from your article that I did not know, changing the date/url will require a 301 redirect! I will have to investigate that. I just changed a date recently, Thanks for the heads up! Now, I did not change the URL, so I am hoping all is well. Do you think it will be ok or not?

    I think the idea of writing headlines when searching keywords and storing them as drafts is brilliant! I will start doing that! I can’t even imagine having a weeks worth of writing ideas sitting there ready to go! Awesome!

    You have written a very informative article here, and I will be coming back to see what other nuggets you have to offer in the future!! Thank you, Jag!

    Chas

    1. With you keeping the same URL while updating your content, you shouldn’t be requiring at 301. But sometimes WordPress can be tricky in that way. Like you said you will do some research, please do get back to me let me know how it goes.

      Yes I enjoy doing the drafts as it creates a much easier process rather than having to come up with everything before hand. I spend eight hours on Monday to come up with the keywords, headlines as well as subheadings to make sure that I’m ready to go each day. Thank you for your comment.

  3. Thank you for sharing with us this informative post on 5 easy and effective ways on how to make the time for marketing our online business.Working at home is not easy as many people can think because at home we can have many barriers such as visitors,parties,noise,….

    It will ask us to make a complete plan and choose the best time to take care of  our online business.As you stated in this post, preparing TO DO LIST is a very important advice because when we have a list of what to do along the day and show the time to do that,the work becomes easier.

    1. Glad that you enjoyed this article. You’re right working at home is not as easy because it’s almost like an open door policy were anyone can come visit. Why? Because we are at home. A to do list will definitely make it more manageable as long as we are willing to stick to it. Thanks for your comment.

  4. You have really provided useful info on what we need to know. Very vital points there. Especially creating contents consistently. I have a huge issue with that because of all I have in my hands to do. 

    Also, i also like the part of reshuffling contents you’ve written before. Really helpful point there. Writing can be kind of gruesome at times and I spend a lot of time preparing it all. I remember a day i spent 4 to 5 hours on my post. 

    I have gotten a lot from this post. Thanks a lot.

    Cheers.

    Sharon Jey

    1. I so agree with you 24 hours is not enough to get done that we all need to get done. But being able to manage your time efficiently helps to get some of it done. Republishing old content is a great strategy when you don’t really have time to write a new post. Thank you for your comment.

  5. This is just what I needed.  Yes, I’m a bit of a procrastinator but, I think the checklist will help me greatly.

    Consistency is an issue for me.  I might post only one article one week and then three or more the next.  I need to stop and spread it out to be more even keeled so to speak.  I think I might employ a scheduling tool, composing my posts ahead of time and having the tool publish them on a more constant schedule.  What are your thoughts on using such tools?

    I really appreciate the section on refreshing my content!  I have several posts that will benefit form this.  Thank you so much!

    Thanks again, I’m off to refresh some posts!

    1. Yes I find consistency can sometimes become an issue for me as well. I try to post an article every weekday, but sometimes health can get in the way. Procrastinating is easy to do especially if time isn’t managed and on top of that we don’t have anybody who hold us accountable to a schedule. Thank you for your comment.

  6. I am very grateful for this article. It is very hard for me stay organized because of regular job and because of that I don’t have time to pay more attention on my online business. Do you think that 2 posts a week are enough to succeed. I heard that some people publish every single day but I can’t do that.

    1. Glad that you enjoyed this article. Two posts is enough to succeed, but you will have to be very patient. I have heard that once at site has at least 45 posts on it that’s when the rankings start to go up. I agree with you about publishing a post every single day, I can’t do that either. I have to have my weekends off. Thank you for your comment

  7. You’ve hit the nail in the head here, a lot of home businesses don’t reach their full potential because there is no routine.

    Without routine  your done for. The to do list you have written about I also has to become routine either done the night before or  first thing in the morning every working day. 

    I think it’s great idea to go over old posts incase they are out dated as your right, things move very fast online especially if you’ve written a post that is about performance data. 

    1. Routine is so important when we are working on our own, especially when no one else there to motivate us to stick to our schedule. I find that to do lists work great for me. Old posts have a lot of potential when we look at some of the keywords in them. Thank you for your comment.

  8. you’re right.  I don’t do some of this and find myself a little disorganized at times.

    I didn’t realize I should go back and re energize my posts.  It’s a great idea I’m sure.

    The Toto list is also what I have to do.  I’ve got 2 small kids and a wife that always seem to want my attention so turning off my phone is not a good idea, but a strong and fast schedule is.

    1. Republishing old post since new is definitely a great way for old content to be used again and again. Creating a great strong and fast schedule is a great option. Thanks for your comment.

  9. Developing a marketing plan can be really tricky these days given the busy life everyone is right now. But this 5 ways on how to make the time for marketing your online business article has actually given me so much ideas and ways to think about. Thank you for writing this article and sharing it with us.

    1. Glad that you enjoyed my fives marketing ideas. You’re right marketing can be tricky but if a plan is implemented right at the beginning it can be a smooth process. Thank you for your comment.

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