How to write web content others will read isn’t an easy feat, especially when trying to make it unique. With so much being available out there, it’s a wonder how anybody can even come up with new content. Sometimes when you browse the Internet, it seems like everything is just being regurgitated.
It is regurgitated until you put your spin on the content that you are writing, that’s what makes your content unique.
- What does it mean to you?
- How would you explain it to others?
- What can you do differently which others haven’t done yet?
- Who do you intend this content for?
For me to write unique content, the following six steps have to take place. This is the format that I follow when I am writing content if you want you can follow it as well
The first thing you need to do when writing content is to have a keyword in mind. My keyword for this content is how to write web content that is uniquely yours.
To get the most out of what you are writing the best types of keywords that you want to focus on are longtail keywords. Anyhow the majority of single keywords have been taken as well they are in high demand
When starting a new website, it will be longtail keywords that will help get you noticed. Plus nowadays when people search online, they usually type in a phrase.
All of my training is being done at Wealthy Affiliate, and they have an excellent keyword tool. This tool allows you to see the competition and QSR. QSR stands for quoted search results.
At one time Google used to allow us to see the number of search results that would show up for a quoted term. But for some reason, they discontinued it in 2010.
Be limitless in what you write
When you write about a topic, try to focus on an open-ended topic, where you know that you can branch off in different directions.
Kind of like mind mapping, you have one word in the middle and then have different branches coming off for different subtopics for the one main topic you’re going to write.
I could have come up with a lot more steps here on how to write unique content, but I felt these are the most important steps which will help you the best.
Do you know why these steps need to be followed?
Because we all have a different imagination, we think differently and bring in different knowledge to the topic. All of our life skills can be applied in different ways.
Become the reader reading your content
This one is an important one. Remember when you’re writing for the web, you’re not writing for yourself. You are writing so others can read and find benefit in.
How do you become the reader?
The best way to become the reader is to ask questions from their point of view. Keep asking and breaking down until you feel like there’s nothing more left to say.
Here’s a good tip: close your eyes and imagine yourself in the mindset of those who read what you write, ask questions until you’ve asked every major question that concerns them.
I do this often because some days I need the inspiration to write. I’ll even go over some of my old posts to see what people are commenting about to gather inspiration.
Don’t second guess what you have written
One thing I suggest is never second guess what you have written. Remember it’s unique, it’s you. I know it’s easy to question ourselves especially when we start reading what others are writing, which may lead us to think ours is not good enough.
There are readers of all types out there; definitely, someone will connect with what you are writing about. Remember you’re not writing for all the 7 billion people in the world, so you don’t have to be perfect in how you write. You need to make a connection with about .003%. That would be plenty of people you can inform through your writing.
I remember a little story about when I started writing content. I would write for hours and hours, but mind you this was at the beginning before I had come up with an easier formula for writing. Then I would go online to see how I compared to other writers who’d been writing for years and years.
It wasn’t a very good feeling; I would delete my stuff and then start all over again. I feel like I wasted so much time trying to match up to what others were saying. It was during this process I forgot I had my unique voice which could add more.
Proofread and edit
Figuratively speaking make sure to proofread and edit by checking that all your Is are dotted, and Ts are crossed. There are still many times where I will proofread and edit, but later go back to the article to still find the odd mistakes.
When I do find mistakes, of course, I’ll fix them, but they are cause for some embarrassment sometimes. Although I’ve gotten much better at writing, I still added Grammarly to help the process along.
Grammarly is a free program which you can use for any writing. I highly recommend it; it has saved my skin many times.
Now send it off so your readers can enjoy it
This is the most important step when writing. Don’t sit there and marvel at what you have created.
Better yet don’t wait for a better day for others to see your great writing. There were times in the past where I thought; I’m not ready for others to read what I write. Now I think what a waste that time was. I could’ve had people reading my work many years ago.
Let others read what you’ve written to find their nuggets of gold in your writing. Now that you know how to write web content that is uniquely yours don’t wait to get started.