7 Engagingly Powerful Ways You Can Build Your Brand Online To Stand Out From The Crowd | Marketing Hindsight
you can build your brand online

7 Engagingly Powerful Ways You Can Build Your Brand Online To Stand Out From The Crowd

You can build your brand online from scratch, but then you will have to do a treasure hunt to see what all needs to be said and done.

Although today you are visiting my site, I do know seven definite ways you could build a brand online from the get-go.

Over the years I have built a few websites, the knowledge you are getting here is from the first-hand experience. 

This is knowledge I wish was around when I started in this industry. In the past, I shut down a few websites, because what I was doing was not working. The information provided on my sites was all over the place.

That’s when it hit, without a brand I was just another wannabe affiliate traveling the tremendously wide web!

Since my love sharing of outweighs the need to keep information to myself, read below to see what I have learned so you can avoid the same situation.

Determine What You Want Your Brand to Showcase

Branding yourself online is the actual key to communicating to your customers what your service/products stand for. Remember to influence a consumer’s buying decision you must always keep your brand at the top of their mind. This is done by showcasing your brand.

You can showcase your brand by using Instagram influencers to influence their followers. There are many ways out there to find the influencers, but the best way I have seen is by using Shoutcart, here they have all types of influencers just waiting to start marketing your services.

Many people use this service to market their products. Either they will send the picture of one of their people wearing the product or they will send a free product to the influencer to showcase to their followers what their brand is all about.

Much of your effort will go into catching your customer’s eye. This can happen by giving away free stuff or displaying pictures of yourself and your team wearing or using the products you are marketing.

Be Your Authentic Self

Just by being yourself can go a long way to helping you create the right type of audience for your brand. You can do this by talking in your voice when you’re online.

Think back to a time when you were talking to a person, let’s say at a party or something? Did you notice how they were talking to you, but as soon as another person entered the conversation, their whole demeanor changed.

You might’ve noticed they were their true authentic selves to you. Then another person came along which changed not only their authenticity, but also their posture, tone of voice, and maybe even their vocabulary. 

Do you know what happened there?

This person became the person that they thought the other individual was expecting of them. Most people are turned off by people pretending to be someone else.

People are attracted to authentic people because they make them feel comfortable, safe, and respected.

Figure Out Your Why

It doesn’t matter if you’re an entrepreneur, a leader of a team, or someone who is looking to find some clarity on your next move. Your why will be your guiding mark to lead you towards fulfillment in branding yourself online.

Have you ever been in a difficult situation where you were forced to make the decision one way or the other? Now think back to that time to figure out why you made the decision you did. 

Either way, you notice you probably needed to answer why you were making the decision you did. The same can be applied to your online business.

Why are you marketing your service/product? Why is it that your brand makes you come alive? Why do you feel you add the most significant value to your brand?

By working on these three questions, you can figure out you’re why pretty fast.

Create a Tagline and Stay True to It

Having a tagline is very important for your website. The name of your website may not get across the message that you may be hoping for. But having a slogan might throw in that little bit of information of understanding to get people to see what you represent.

Now if you use the tagline, then it’s essential that you stay true to that tagline. For instance, my tagline is affiliate marketing knowledge. By sharing the knowledge I have gained over the past many years, I’m doing my best to stay true to my tagline.

Sometimes what some individuals will do is create a compelling tagline, but go against the message they are trying to get across.

How will they do this?

By talking about something that is irrelevant to the topic that they created their site around.

Your tagline defines what your online brand is about!

Clearly Articulate Your Value To Your Readers

By articulating your value to readers, you’re letting them know that they can count on you. What you’re doing is using your transferable skills and applying them to any situation which may come up about your brand.

Your time is your single most precious commodity. Define to yourself how much value your time has. By determining the value of your time, communicate to your readers exactly what it is that you are trying to get across without too much fluff thrown into your content.

Be different from all others who are trying to brand themselves within the same frame as you. By having this little distinction, you give the readers something new to look at and read.

Remember you are trying to form a connection with your readers. The best way to build this connection is to be articulate to your readers without confusing them why they are there.

You are not only valuing yourself, but you’re also placing value on your customers who have stopped by to check out what you have to say/offer. Their time is also a valuable commodity, give them their time’s worth.

Build Credibility

Building credibility online is vital to your brand because it shows people that you are trustworthy. Staying consistent is essential for a memorable customer experience. One wrong thing or a bad customer experience can impact your site more than 100 positive customer interactions.

It’s imperative to include customer/reader testimonials. Sometimes these can be a little difficult to get. So comments work well here. 

If the message you are trying to get across comes in a credible form, then the positives being said will go to create valuable credibility online.

This is where your content is going to speak for you the most. Make sure that your blog is updated often; your readers will return to see what new content you have posted.

A point to remember is blogging will not only increase your credibility, but it will also increase your traffic and leads.

When building credibility, it is important to be social. This lets others know that you are there. By being social, you come across as someone who is interested in what they are doing.

Important tip: always respond to readers comments, you increase your social likeability factor.

Who Are You Targeting

Right from the beginning when you start your website, it’s crucial to laser focus on your audience. By pre-determining your market, your website will have a way to go forward. 

To define your market, you will need to answer the following questions.

  • Which type of customers make up your market?
  • Where do your future customers come from?
  • Do you find that your customers are a profitable fit for you?

If you feel that you can provide answers to these questions which justify your online business, then you’ve got yourself a great brand. Otherwise, go back to the drawing board and redefine your brand. 

Building your brand online shouldn’t be too complicated, break it down into segments which you understand. It’s this understanding which will help you spread the message the best. 

If you feel that this has helped you to understand branding a bit more, then leave your thoughts or comment below.

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12 thoughts on “7 Engagingly Powerful Ways You Can Build Your Brand Online To Stand Out From The Crowd

  1. These are some really helpful tips, expecially for newbies. I know from personal experience that building out a website comes along with putting in a lot of time, energy, effort, feeling desperate and hopeless every now and then and, last but not least, it takes a lot of patience. The most important thing when it comes to building an audience is, as you already mentioned, being authentic. Once your readers gain your trust, your website will slowly become a brand. May I ask what exactly made you shut down some of your websites? Thanks for sharing!

    1. Website building requires a lot of work for sure. It’s like setting up shop, but online. When stores open they have to be very creative in getting the customer to come in, trust their products before buying it. Sames goes for online marketing. 

      I shut down my websites because I was struck with Cancer, branding and all that goes with it was just too much for me. I knew I needed to brand, but just couldn’t get my thought process together. I have worked with people face to face so I knew what needed to happen.

      But when illness strikes everything just flies out of the brain. I’m still doing chemotherapy, so I’m taking things one day at a time. I was very sad, when I had to leave, but now am happy to be back. Thank you for your comment.

  2. Hello Jag Randa. Thanks for sharing these 7 tips with which I can build my brand online. These tips will go a long way for me even as I work hard to build my brand online. Shout outs are great ways to boost the growth of one’s brand Online. Authenticity can never be overemphasized on. It always pay to be authentic. It’s impossible to pretend forever. Not knowing the purpose of my brand and my target audience would be disastrous.

    Thank you.

    1. Hello glad you liked the tips, hopefully they will be helpful to you. Authenticity plays a very crucial role when working online. Here the ‘fake it till you make it’ does not work because the only real voice you have is your writing. 

      When online, you are going to have to do the research to talk about your product which helps to bring the authenticity. If a readers knows something which is not true about a product.They will not only exit a site, but may even leave a nasty review. Thank you for your comment. 

  3. Thanks for these informations. Branding ones business is really important. I believe every online entrepreneur that knows what they are doing should make sure they brand their business. Branding can be really important because it makes people look at your business like it’s a big business and also creates a great deal of trust. 

    1. I too believe it is very important to brand a business. The more tight the branding is done, the better prospects of business one has online. Others definitely view a branded business with higher respect for sure. Thank you for your comment.

  4. Hi and thanks for sharing this branding review with your site visitors. Me personally i struggled to think of what my brand meant to me and my site viewers. But after reading your article I feel more confident of the direction I need to go in. Can I ask is there anywhere to get 1-2-1 coaching on branding you could recommend. Thanks again, Kenny

    1. You could definitely get coaching for branding, as matter of fact I used to do coaching for people starting brick and mortar businesses. Online branding is the same. If you have any questions about branding, please do not hesitate to contact, I will do my best to respond with an answer you may be looking for. Thank you for your comment. 

  5. Wow, I didn’t really consider how important it was to build your brand online to stand out from the crowd. You see I was under the impression that people couldn’t copy other people since there was CopyScape to prevent people from publishing stuff already published. I was wrong. I guess people can sabotage little websites who haven’t branded themselves. What the first thing I should know about branding myself? And does branding yourself also mean making a logo? Like a professional logo that you put everywhere to signify that its your brand? Is that apart of being branded?

    1. Yes unfortunately copying others people’s style is a habit some make, which can affect their site. Some people are always going to try and steal others voice. Just make your voice that much louder and clearer, where it gets heard. Others who follow you will always know it’s you. 

      I believe a logo is important, because people start to associate that logo with your site. Thank you for your comment.

  6. Hey Jag Randa, your article was awesome. You definitely touched on a few points that I can definitely relate to. For one, I’ve been trying to get higher on the affiliate marketing chain rushing my way up but I feel your article really puts being yourself into perspective. Also, you outlined ways that people who have a competitive niche like mine (video games and video game tech) can still stand out no matter what. Thanks for the reminder. Good job!

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