6 Ways to Totally Dominate Your Market When Your Competitors Have a Noticeable Head Start | Marketing Hindsight
dominate your market

6 Ways to Totally Dominate Your Market When Your Competitors Have a Noticeable Head Start

It just hit me the other day as I was reading a blog about so much competition being out there that to dominate your market you do have to step up your game.

At one time in the past, it was easy, but now so many people are getting into affiliate marketing the stakes have gotten that much higher. It seems like everyone is trying to get a piece of the pie in online sales.

For instance, I am just another marketer telling others how to do affiliate marketing. There are so many out there who have much more experience/knowledge than I do.

Even so, that does not deter me from offering my insight on what I have gained about affiliate marketing. My gains are very much different than the person who started way before me.

Why are they different?

Because affiliate marketing is always changing, what the super affiliate may have learned when they started is way different than what I am learning now. Their knowledge base is different just based on when they started.

They may offer advice, but it will be based on their knowledge now. I offer affiliate advice based on a person who is starting in the marketing industry.

Hopefully, I’m not confusing you too much, as you know that is never my intention. So let’s get on with it.

#1  Choose One Type of Customers

It always amazes me when people are starting in marketing online try to market to everybody. I get wonderstruck, like don’t marketers understand that everybody is unique. We are all different with different interests/values.

Just the other day I was reading a blog about teaching yourself how to cook. It started great. It listed the ingredients, directions as well even what to serve with the dish.

But once I got down to the bottom of the blog post, I realized that the marketer was trying to sell me a high ticketed priced product being a fridge. Nowhere in their recipe conjuring had they mentioned needing a fridge to cook up the delicious recipe.

If I had known that the whole recipe would lead down to trying to sell me a fridge, I probably wouldn’t have clicked on that link.

What would have been better for this marketer to do was to try to sell associated ingredients as well maybe what was served with the dish. This I would’ve been more likely to buy as it was what had brought me to the website. 

When blogging for online attention if you don’t narrow down your initial target customers, the struggle can be real to capture anyone’s attention.

Remember a blogger helping the same base of customers you’re going to be working with does not mean there isn’t more than one solution to the problem. Your answer may be precisely what some require. 

#2 Find a New Way to Talk About an Old Topic

Of course, you’re probably wondering how can an old topic be discussed in new ways, since there is so much discussion on the subject online already.

Here is where you have to put your spin on the topic. How do you view this topic? What’s your take on it? Where do you fit in with this topic?

These are all questions that you need to answer before writing about an old topic. We’re all unique, our experiences are different, just like our thumbprint our imagination is also unique.

Imagination is a pretty incredible thing, using it when writing about an old topic you can draw in on how you perceive the issue. If I were to write about my childhood experience and what my perception/imagination showed me, it would be entirely different than what my siblings experienced.

So my siblings take on our childhood would have an entirely different spin then what I would have to say.

Let’s say you own a pet; your niche is pet health care. You research the internet only to find that there are 1000s of others who are endorsing pet health care. Your mind might be spinning, like how am I going to make myself different from all these people.

One way to differentiate yourself would be by honing in on specific pet health care. Perhaps you want to talk about how to help keep your pet’s teeth clean, or maybe you have a certain way that you prepare your pet food which is all-natural. 

What drove you to purchase a domain name and want to write about the niche you are promoting, obviously, there was a reason you chose this niche, you need to figure out your why.

 My why for choosing to provide affiliate marketing knowledge was because of my experience within the industry. As you can tell from my website and blog posts, I give away knowledge of what to do and what not to do. I only endorse products/services which I stand behind.

Once in a while, I may recommend you purchase a product, but only because it has helped me by making my life a little bit easier when doing affiliate marketing.

#3 Answer The Question What Makes Your Niche So Special From Others Who Are Doing It As Well

What is it that makes your niche so unique? Perhaps it’s something you are passionate about. Maybe you wanted to learn more about it but never had the chance, now you are determined to learn about it. Or you saw an opportunity where others may not have ventured yet.

By emphasizing what makes your niche so distinctive from others who are doing it as well, will help you to create an exceptional marketing plan.

Since it is so unique to you, you will have more passion for it to explain it in terms that you understand. The way you know it, I’m pretty sure there are people out there who understand exactly like you.

Your market is already there due to your perception of the issue; these people will easily trust you because you speak their language.

#4 Transform Content Into Information Products

Transforming content into information products seems like it’s hard to do, but in fact, it is quite easy. There are so many ways that you can transform your content.

The benefit here, the more information you have out there, the more you start to appear as an authority on the matter. 

  • You could turn your content into a podcast – by using your imagination and injecting a little oomph into your voice, you can read your article out to your audience.
  • Create an e-book out of your blog – most people coming to your website, come from a landing page. Most likely once they’re done reading the landing page, they may leave. Although once in a while they may read a few more articles. But if you have hundreds of articles there, why not create an e-book out of them. Since your articles are already free, you can give away this e-book you created free for subscriptions, or you can sell it on Amazon. But imagine the authority you gain by creating an e-book.
  • Transcribe your videos – not everyone likes to watch videos, though they are trendy nowadays. Personally myself I love to read. Not only does reading help me understand, for a little while it helps me escape to a different world even when I’m reading non-fiction books.
  • Turn your blog into an audio-book – just as I like to read, there are so many who would rather listen. These types of people would enjoy an audio-book being read to them by another’s voice. Who knows, maybe this brings on some childlike memories of being read to when they were little. Once again you can give this audio-book away for free for subscription or sell on Amazon.

#5 Never Stop Updating Your Blog

It’s the content on your blog which will get you noticed. It may not be an article today; it could be that excellent article you come up with tomorrow. 

When affiliates don’t see any action in their Google Analytics account, they give up. Close down the site and leave, which is, of course, gleeful for the competitors. 

It takes Google at least six months to notice you. This search engine likes to see longevity before they will invite anyone into their playground.

They don’t invite early players because in an unintuitive way Google knows that some are going to leave. Why give them exposure if they are leaving may be the thought behind Google.

Those who stick around are the ones who are going to prevail in an online business. But to be noticed always keep updating, or Google will think you have quit. This will definitely kill your chances of dominating your market.

#6 Use Words Customers Will Type Into Search Engines

Never go into a situation blind, then you become the blind leading the blind. Which gets no one anywhere.

As you know most people searching online don’t just enter in one word, they will type in the phrase to search up what they’re looking for. Most searches are done as a natural way of speaking.

There are three types of keywords you should know about:

  • Broad Keywords – these are usually one letter keywords which can be applied to many niches within a niche.
  • Exact Match – these are similar to the broad keywords but can go up to three keywords. Once again they may be too broad to target a specific audience.
  • Longtail keywords – these are typically longer, more like a sentence and are more niche-focused

The ones that you want to focus on are longtail keywords, as you will have much more success in being able to own your niche. The more targeted your keywords, the better the chances of your content being picked up. Hands down Jaaxy is my favorite keyword search tool. Try it for yourself to see the difference it makes in article rankings.

These are my tips on how to dominate your market. If you have any other tips that my readers will find useful, please list them in the comments below.

Number One Recommended For Affiliate Training

38 thoughts on “6 Ways to Totally Dominate Your Market When Your Competitors Have a Noticeable Head Start

  1. I have seen my fair share for cringe worthy marketing moments from new aspiring affiliate marketers. The worst thing I have ever seen is people promoting an affiliate marketing course on blogs not related to it. I’ve seen it on fitness blogs, soccer blogs, camping blogs, etc. 

    There is no logical reasoning behind it whatsoever.

    1. I agree with you many people promote products which are not related to their niche at all. There’s no rhyme or reason for the product to be there, just for the sake of selling it to there. Truth be told I do not want to purchase products like that, I would rather read what the blogger has to say about the product before making a purchase. If I get misled to a totally different item than what was being talked about, I leave the website pretty quickly. Thank you for your comment.

  2. Although Affiliate Marketing is all ways evolving there are common threads that will always bind the old with the new. What do you think is that one thread that will stand the test of time?

    I think if I am noticing the different levels of marketing that others are on, I am not truly focusing at the task at hand which is writing awewome content. There will always be someone ahead of you or acomplishing more and thats just the way of life. With that said there will also be folks behind you and doing less. Concentrate on where you are going and not on where someone else has been. 

    It is true about finding new ways to express old topics. I recently wrote a blog about just that. From time to time I will go back and read my older content. I am looking to see if there are topics that I have touched on that have became more relevent with time and may stand alone as a topic readers may relate to. 

    1. The one thread that I think will stand the test of time is building trust with customers. You are so right when you say focusing on others, takes away from what you are working on. The person ahead of us is that their level, we should always focus on the level that we are at. It’s great that you go and reread your old content to look for new topics. What is out today may be in tomorrow. Thank you for your comment

  3. Hi Jag! Thank you very much for this very interesting post. I have enjoyed my time reading. These tips you have listed are very useful.

    I have started a blog in a niche I’m passionate about. But I’d also like to earn some money promoting to my audience products I really believe in and have helped me. But as you have stated, I have also come upon that same question: How in the world can I stand out?

    I have found your tip of finding new ways to talk about old topics particularly helpful. I’ll immediately get to work on this. A few ideas have all of a sudden just popped up. There are so many ways to approach a topic, that the possibilities of writing post on longstanding subjects are endless.

  4. You mention that the almighty video is king these days in affiliate marketing, and in fact almost anything that we see online is somehow video related.

    This is probably one of the reasons why Youtube is so big, but I must admit there needs to be more available for people who like to read, without the distraction of video, and even pictures to some extent.

    I must say that I am not a ‘reader’ but I do get sick of the number of videos which appear on sites these days, I find it difficult to actually read some sites because there is so much going on within them. I blame the explosion in video for that.

    As far as your example about the recipe leading to the attempt at selling a fridge, you are spot on here. Why would you want to buy a fridge in that case, just search for a local retailer and be done with it. It is not quite as easy to buy a list of ingredients or associated products as it is to buy a fridge, such a waste of a blog.

    There is a lot to be learnt from reading this post and applying the information and knowledge available to your business, I for one will be ‘book marking’ this site.

    1. I mentioned that videos are very popular, but content will always be King. Videos I believe are secondary to actually reading written content. You’re quite right almost everything is video related, but there are so many people like me out there that only like to read what they are learning about. Thank you for your comment.

  5. Wow, thank you for such a great post! I am a beginner at affiliate marketing and your post has opened my mind especially point 1, 2 and 4. For every single popular niche out there, there are already hundreds or thousands of websites talking about it, knowing more about it than us, so it is very important that we have to narrow down our target audiences as well as showing them why our site differs from other sites. Great post!

    1. Since we all have our unique voices, getting our point across in our intended way shouldn’t be too difficult. Glad that you found this article helpful. Thank you for your comment.

  6. Thank you for your post! I am a couple months old on the affiliate market, so this has been very helpful for me to read. There has already been times when I was feeling downhearted about not seeing any progress, but your blog helped me to understand what is going on. I am in the stage where I should be focused on building trust, not worrying so much about my standing just yet. You have given me hope, so thank you!

    Amanda (Mandy)

    1. Glad that you found my post helpful. Great that you’re building trust with your readers and not worrying too much about rankings. Thank you for your comment.

  7. this was such a fresh take on the subject of online marketing. I really Love your suggestion about turning your content into something else. I have thought about turning my blog into an ebook many times, but I feel so lost on the ebook creation subject. Can you recommend any ebook platforms?

    1. The best e-book platform I have found is Kindle Publishing with Amazon. The benefit here would be you could create your book sell it on Amazon as well affiliated yourself on your website. Thanks for your comment.

  8. Thank you so much for these great tips! I want my blog to stand out and I believe you have given me some truly phenomenal steps to make that happen. My website is unique in  that it follows my individual  course of dealing with a disease. But there are many diabetes websites out there, so making mine stand out will be a challenge, but I believe I am up to it.  Do you have any insights on how to narrow my niche further? I was thinking diabetes and weight loss, but that may be too broad. What are your thoughts?

    1. My thoughts on breaking down diabetes into more narrow niche would be to take a look at what about weight loss is it that speaks to you. By this I mean how are you suggesting people lose weight? Some people hone in on dieting, others stand behind vitamins and minerals, yet others advise exercising, some talk about the effects of diabetes, and some show natural ways to live with diabetes.

      Talking about all of these subject may be overwhelming. Maybe just pick one and run with it. Thank you for your comment.

  9. Thanks, this is very motivating.

    I do have a niche website my self and as you say there’s a lot of competition.

    Your tips are interesting and I’ll try to build them in as good as possible now. There are so many things to implement, being honest, trustworthy but still new, interesting.

    I think and also experienced, that consistency in writing new content is also a working model to get a better chance of being on the first page of Google search.

    We need traffic and all tips are welcome.

    1. You are so right, our writing always has to be consistent. Glad that you enjoyed this article. Thank you for your comment.

  10. I am in a very hot niche and find it challenging to talk about old topics without sounding like I am reinventing the wheel. Every time I research keywords, I see high competition for those topics and it’s not easy to find alternative phrases. However, one technique that works well (most of the time) is to read discussion pertaining to the topics and grab phrases from Q&As;. That applies to comments coming to your site too. I’ve discovered some golden nuggets through this methods and was able to come up with content that is common yet interesting to read.

    1. The first thing you need to figure out is why you got into this niche, what drew you to it? How would you put your voice behind this niche is what’s going to help you reinvent the wheel without sounding like you’re repeating someone else. I always find good keywords in comments as well. Sometimes using phrases such other than what relate to your industry are great way to lead into creating a great headline while using the terms that are from your niche. Thank you for your comment.

  11. Great post Jag!I agree, its very important to choose 1 type of customer, so really think who is your ideal customer (or niche market) and write content like you are talking directly with them. Your post seems to be missing tip #4 – does this need updating?What a great series of tips on Transforming Content Into Information Products!  I think the idea to create an e-book out of your blog is an easy place to start and will do it myself.  Your advice on long tail keywords and the 3 types of keywords is great too.  Thank you so much!

    1. When we are passionate about something, that’s when automatic writing tends to take over. It’s also when our conversational style of writing comes in. As you said it’s almost like we are talking directly to our readers. Sorry about #4, it kind of got mixed in with the other writing. But I’ve corrected it now.

      I agree with you that creating an e-book would be a fantastic idea. Especially if you have categories and let’s say each category has about 7 articles in it. Maybe you have five categories. That is like five e-books. E-books are generally 6000-10000 words. These are easily consumable by readers who are on the go. Frankly, our society is always on the go. Imagine having five e-books at the tip of your hands. Thank you for your comment.

  12. Thanks for sharing your website, Jag. You gave out some useful information. I have to figure out how to make my website a tool to sell products. There is lots of competition out there. Thanks for the tips.

  13. Any or should i say most markets are very competitive where a broad approach is not actuality recommended. I instantly noticed how useful your blog was when you focused on the 6 points to steer away from that broad approach in such a competitive market in anything. 

    I completely agree that knowing / choosing your type of customer is a must as this allows you to dig deep into a particular niche area of the market area you have chosen. I personally find that people tend to need a refresher on subject matters but tend not to re engage in content that is very static. So refreshing your content is a crucial step in keeping an engaged audience, i have found this to be true from my own experience when i re watch reviews or re read blogs with a new spice and flavour on a subject. 

    I believe that this is all however has a lot to do with using the correct key words, and it is very hard to find the right search terms to accomplish these things. Do you find jaaxy better than using google to estimate the amount of searches per word and what other features of jaaxy if any are very beneficial? 

    1. I like using Jaaxy, so far I have not found anything which measures up to this great keyword searching tool. I also like that it can give you domain names which haven’t been used which show up under the keyword search. Thank you for your comment.

  14. I agree with you, I cannot tell you how many blogs I read and in the middle and at the end are a bunch of ads about some totally unrelated product that just doesn’t interest me at all.  I’m looking at things for my cat, wouldn’t you think the products would be related to cats or for cat-lovers?  No, it’s like some book on how to make

    I love all your ideas about the e-book and the transcription.  Pretty cool ideas, and I am definitely going to give some serious thought for that. 

    Thanks for a great article!

    1. I’m so an agreement with you here. Like you I love reading blogs because I want to see what others have to offer. But when I’m reading a blog about something and it’s got me interested in all the sudden I’m being pointed in a totally different direction, it really annoys me.  Have fun creating e-book. Thank you for your comment.

  15. This article gives much to think about. Simple things that we may forget to add to our content. I am very ibterested in learning more about the Jaaxy tool you use to find great keywords. Is there others out there to help with funding targeted keywords? What are the areas of Jaaxy you find useful?

    1. So far I have not found a better tool than Jaaxy. Not only do I find low-hanging fruit keywords, but I also can discover domain names with keywords in them which are still available. Thank you for your comment.

  16. Nice article.  It is always nice to be reminded we as marketers have to try and think outside the box.

    It also amazes me just what you mentioned about too broad a topic you can’t win with or selling something very remote to what your post is about.

    I try and read posts like yours and take away a little each time

    thank

    1. Thinking outside the box brings in a whole new perception of how you look at your niche. The more you break it down, the more content creation strategies come out. In my opinion it is just way too hard to be general, the more generalized a blog is the harder it is for your readers to have any great takeaways. Thank you for your comment.

  17. The greatest point that stood out for me in your post was the unique ideas you have of transforming a blog… and the winner for me is Turning Your Blog Into An Audio Book!  I think this is so unique and different I’m going to give it a try and see how it turns out!

    Thanks for sharing your wealth of unique ideas in bringing a breath of fresh air to blogging!

    Edu

    1. Glad that you are able to find something which stood out for you in this article. Audio-books are great in my opinion, there are so many who don’t like to read. I actually have a couple of children who don’t like to read, so I just get them listening books. Thanks for your comment.

  18. Hello Jag.

    i always love your post and they are always insightful. competing with those who see  to be ahead is no joke in the online space. having a comparative advantage can mean so much to the success of ones business. i strongly agree with you that one needs to up his strategies, doi9ng the same old things in totally new ways, making the customers see beyond their nose with your creativity in approach and of course not being unstable in the target audience of customers. 

    1. Glad that you came back to read another one of my posts. You’re right competing with others who are way ahead of you is no joke. They have their space and a newbie should have their space. We always have to reorganize our strategies in order to stay on top of the market. Thanks for your comment.

  19. Hey Jag Randa, I enjoyed your article; it was awesome. A few things I want say about it. One, its informative. My niche is video games and video game tech and its articles like yours that are game changers when people like me have niches like mine. You have some really good ideas that I’m definitely going to use, very innovative. Good job!

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