4 Impressive Ways You Can Make Customers First Impressions Memorable to Tip Your Site For Revisits | Marketing Hindsight

4 Impressive Ways You Can Make Customers First Impressions Memorable to Tip Your Site For Revisits

customers first impressions

 Customers first impressions are essential, not only because you want them to buy your product, but because you also want them to return to your website to read all the fantastic content you put out.

Did you know that it takes about 50 milliseconds (that’s 0.05 seconds) for people landing on your website to decide whether they like it or not?

We are a socially fast-moving world, snap judgments take an instant to make. As you know, first impressions always count.

Have you ever been in a situation online where you were making first impressions?

Focus back on that time to figure out how quickly your first impression was formed. What drove you to make that first impression?

Our nature is to judge everything based on our visualization. The better the visuals, the more attractive we find what we’re looking at. Going back to the 50 ms, that’s the amount of time you have to make a good impression.

Use this time wisely!

Make Your About Me Page Stand Out

The first product you will be selling online is yourself. This is where you’re About Me page comes in. The more attractive your page is, the more likely you are to get customers to trust you.

Based on this page alone an impression of you will be formed!

This page will be the most visited page on your website. Your readers are connected to you via what is states here. This one page tells the readers about you – who you are, what you do, what your blog is all about.

Remember not to over complicate things on this page. Keep it simple, straightforward, and let it communicate just a few key ideas about your website.

What are the most important things on an About Me page:

  • Smile in your picture
  • Stick to facts, don’t hype up your page
  • Create trust with your readers
  • Let the readers know what they can look forward to
  • Make a good connection by keeping it real about yourself
  • List credentials, certification, awards
  • Be interesting, don’t bore your readers to tears

Check out my About Me page to get an idea for yourself. 

What Effect Do You Want To Have On Your Readers

This is the time you can influence your readers on how you want them to react on your site. Well-written content is excellent, but to bring the readers to your website you need to create great headlines.

Personally myself, I like long headlines. Hopefully, my headlines do what they are intended to do which is to explain what the article is going to be about. The more magnetic your headline is, the more readers you’re going to attract from organic search.

Short headlines can have just as much an impact as long headlines. In your headline, all you have to do is capture emotion and action to draw in readers.

To write great headlines:

  • Use plain language
  • Arouse your readers’ curiosity
  • Don’t confuse your readers with your headline
  • Keep your headline captivating

The more emotion you try to capture in your writing the more heartstrings you will be stirring of your readers. Content that is emotionally–driven sells more than any other type of material. 

You know why?

Because Emotion inspires, motivates and triggers action.

For instance, take a look at the two sentences below and see which one drives you.

  1. Make your decision now to buy 
  2. Make your decision now rather than later or else you will lose out on this phenomenal sale.

As soon as you read the second sentence you realize no one wants to be a loser; this sentence would force them to make a decision 

Another significant effect of having on your readers is to be personal with them which will help you to establish a deep connection with them. By bonding with them in this way, not only is it rewarding for you and your reader, but it also lets your readers know who you are. 

This is also important when you are trying to stay relevant, always keep your readers on their toes by creating awesome, yet moving efficiently to read content.

 Don’t Try To Be Over Amazing, Pick One Niche To Excel At

An important thing to remember is to pick your niche that you are fantastic at, leave the other niches for others to be amazing at. Many times I will go to websites to get some ideas on what to do and what not to do.

feel visibly horrified when I see a writer trying to excel at everything. What I mean by this is they try to include information on things which do not pertain to their niche.

It’s a lot easier to research and write about what the website is about, rather than try to spread yourself thin to include everything else which is irrelevant to what message you are trying to get across. When online business marketers do this they become a jack of all trades, but master of none.

Master the niche you are in. Once you’ve mastered your niche, then start another site to master another niche. 

Don’t have a niche you can excel at, find some in the evergreen niches to claim as your own.

Dress-up  Your Website 

There have been many times where I’ve landed on the site. Usually, it’s the home page, yet I have no way of knowing where I’m supposed to go next.

As you can tell from my website, I like a nice clean, minimal look. That’s the way I’m in real life as well; I’m a minimalist while trying to keep things in order. 

Whenever I visit one of my good friend’s home, her living room drives me crazy with all the things that are cramped in there. It’s the same way I feel when I see a jam-packed home page.

I like the website where there is only one sidebar. It’s a comfortable user experience. Of course, you may want two sidebars, place your ads in a way that is engaging as well relevant to what your website is all about.

Create an easy to follow the menu, make it visible so that your readers know where to click for their next information. If you use WordPress then you know many of the themes are responsive which make it easy to create a great user experience.

But one thing I want to point out is to check how your theme looks on a PC, tablet as well as mobile. Make the necessary adjustments to make sure that your readers on the other end have a great time while reading on any one of their gadgets.

Don’t forget to focus on the colors. Being visual means we the readers are always attracted to a particular type of color. See what type of color your niche is viewed as. 

For instance – a site about trees may go with the color green, a website focused on selling video games would be better represented in black or a site about talking about emotions would be better reflected in blue. 

The colors pertain more to your menu bar or header colors. 

Remember customers first impressions are what determine the overall success of your online business, make them count.

What do you think are the most essential elements to make a good impression online, leave your thoughts below. 

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36 thoughts on “4 Impressive Ways You Can Make Customers First Impressions Memorable to Tip Your Site For Revisits

  1. Hi Jag

    It is amazing how much first impression count, as we can be all welcoming and inviting, or our webpages can be dark and foreboding. Your advice is very clear as we  must be professional and welcoming at the same time.

    Content writing is difficult at the beginning as you are inexperienced but with time your content will get better and better. I believe that the site must be of interest and informative. It is amazing how many people have website with so little content, or the content they have is of little value.

    Site colour is important but must not be too distractive, as we don’t want people to concentrate on the background instead of the content.   I have seen some sites that have more colours than a Christmas tree.

    Thank you.

    Antonio

    1. First impressions are lasting impressions. They should always be done with an impact. Yes, I agree the attractiveness of a website is what helps people return. It’s almost like a window display where people looking and then finally enter. Thank you for your comment.

  2. I appreciate your insights, and you clearly have a lot of experience with this topic. Per your guide, I am going to review my About Me page on my website to make sure it’s creating trust with my readers. In my industry, it can be tempting to discuss credentials, but it’s probably not the best way to connect. I also got a lot out of the section in your article that discusses headlines. I do have a question about this if you have a moment to answer: Could you explain what you mean by not confusing your readers with your headline? It is a point in the bulleted list. Many thanks for any info you can provide on this!

    1. Glad that you found some insight thing here. What I mean by not confusing the readers with your headline is click-baiting. The readers come to our site because the headline attracted them, but if they find that the information is something other than the headline they are not gonna stick around. That definitely will not help our site build trust. Thank you for your comment.

  3. Wow! What a very interesting post you have here.  I cannot agree less with you that taking a decision as to whether I like a website or not takes less than few seconds count.  As such it must be as attractive as possible. The ways you have highlighted are spot on and I think every blogger should read about these tips. I have learnt from this post, and I won’t be stingy with the information offered here. I will suggest it to my colleagues. 

    1. Thank you for your comment. What gets a blog moving is when revisits happen as well as when readers share that information. Glad that you found the article helpful.

  4. These are great tips!  You’re right about emotion. Emotion is the biggest captivator.  Every successful work of art has some form of emotion attached to it.  We all remember the movie “Titanic” filled with emotions that sent people going back over and over to the theaters.  Your content is really an eye-opener about the first impression.  First impressions are so important that it could  mean the difference of catch and miss.  Great article.  I will definitely apply these suggestion to my site. Thanks

    1. Emotions are so important, we humans are always acting and reacting based on our emotions. I remember watching Titanic, it was as though I was experiencing what they were experiencing on the movie. Thank you for your comment. 

  5. Hi Jag,

    In my opinion, an awesome landing page is a must and does create the first impression.  A great headline can make the first impression if the landing page is not impressive.  

    After the first impression readers look for the content they came to your page for.  Tricking someone to find your site through a keyword search usually just make them angry with you.  If the landing page does not address what was searched for you will not be trusted. You have wasted their time and yours.

    Always create content that engages the readers.  Provide information and answers in a lighthearted way. My style is whimsical.  

    All the best,

    V. Pearl

    1. You are so right about first impressions, headlines can impress if a landing page isn’t so impressive. But it’s great to have an overall impressive sight. When everything ties in nicely together it keeps people longer on your site. Thank you for your comment.

  6. Hi Jag

    This article is amazing, you’re clearly a natural at blogging and you have totally mastered the clean and minimal look. 

    Some fantastic tips here I think I will be reading it again.

    First things first I am going to go back and work on my about me page, following all that you said! 

    I like your websites theme, do you mind if I ask what the theme is called?

    1. The theme I’m using is called Hiero. It’s a great responsive thing, I did have to add some CSS coding to it to get it to reflect my intentions for my readers. About me pages are very important, you are your most important asset on your website. Thank you for your comment.

  7. I found your site as a member of Wealthy Affiliate.

    Number 2 and 3 were the two that really appealed to me.

    People visit our sites because they are looking for information to help them. The WIIFM’ (What’s In It For Me) syndrome is in effect.

    If the visitor does not quickly find value and discovers what’s in it for them they will quickly leave.

    So removing the word ‘I’ and replacing it with you is important.

    Also I agree with you that it is best to focus on 1 subject.

    A confused mind says “NO!” so keep it simple and let the visitor know the subject very quickly and stay on topic.

    Great job and I enjoyed the post. Very helpful.

    Tim

    1. I think the mindset of what’s in it for me syndrome is in effect for all of us. Any time I do research online, I will go to a website only to see what they have to offer me as a reader. If I don’t find that then I leave. 

      By focusing on just one subject it’s much easier to become an authority in the subject. Thanks for your comment.

  8. You are definitely right about running just one good website. I have attempted to run 3 websites at once and I ended up getting nothing of quality out of all of them. 

    It makes sense that having just one successful website is all anyone ever needs to make good money.

    As far as homepages are concerned, I have recently redone my homepage with a landing page builder. It has allowed me to add a start here button and hide my main menu as well. It is simple and it directs my visitors to where they should go next.

    1. Quality is what we should all be aiming for, quantity is what many of us aim for. Unfortunately when dealing with quantity it can sometimes run short.

      Just like yourself at one time I thought I could have for websites running, but it didn’t work out so well. Great that you have read on your homepage, start here button is very important as it provides some sort of direction of where to start. Thanks for your comment.

  9. What a great post.  I’ve been wanting to think about this for my website and your excellent post really helps.It’s startling that it only takes 0.05 seconds for people landing on your website to make the decision to whether they like it or not?In terms of headlines, what are your top recommended tools in helping you to write captivating headlines?I like your web design too and have opted for no sidebars also.  What about google adsense?  What are the pros and cons of having them on your site?  (Personally I don’t like to see them when I go to a website, its an appearance and distraction issue for me).

    1. For me Google AdSense makes sense, as long as it’s not overdone. I tend to included in each one of my post, but only once. I include it because it helps to break up the content monotony a little bit. Sidebars are a huge distraction for me. When I go to website I really want to read what they have to say. 

      As you know our eyes naturally read from left to right and most sidebars are on the right, so gets hard not to notice them. Totally breaks up the thought process what I was reading. 

      There are a lot of free tools out there which help to write great headlines, the one I use most is inboundnow for most of my headlines as well content ideas. Thanks for your comment.

  10. Really insightful post. Thank you so much. You really gave !y day a boost. I’m kinda a beginner in this things and your post made so much sense. I’ll like you to check out my new post and see if it makes sense enough to be a go. Just browse out The jey challenge.

    Thanks in advance. I really need tips so p.s could you stop by once in a while to make sure I’m doing it right?

    1. Glad that you enjoyed my post. If you could share your website with me that would be great, then I could get a glimpse of your post and let you know. Thank you for your comment.

  11. This is great advice! You have reminded me to narrow down on one niche and keep all my content relevant. This is the thing I have struggled the most with since i have been online. But I think I may have been over complicating things and perhaps one of the reasons for that is it takes w while to see results online so you get distracted and look elsewhere for other things you can do, and that is where the trouble begins I feel. I have four websites-none of which are anywhere mastered. Lately I decided to just pick one and focus purely on that. It is a hard decision because I love all my niches, but I know I am not doing myself any favours by spreading myself thin. This was the article I needed to read today so thank you!

    1. That one time when I started out affiliate marketing I also started three or four websites. I had such a hard time running them that I ended up closing all of my websites. It was just too much for me. Now this is my only website and I enjoy a talking about affiliate marketing, setting up your business online because I come from a place of experience in this industry. Thank you for your comment.

  12. Hi Jag,

    Thank you for this great article, you have so many good points where do I start? I also have a website, After reading this, now when I look at my about page, I have at least six things to correct! Your experience, and qualifications show professionally on your about page for sure, very nice! 

    I have to admit, I checked out the start here page also, very nice as well! Very clean, and easy to navigate.

    So, you want to know what I think makes a good impression. I like clean easy to navigate sites, that are not cluttered. I hate sites that just bombard you with ads in every square inch that you can’t even touch the screen to scroll without clicking one. I am gone from sites like that immediately! I understand a nice pop up, showing a few times..that’s fine.

    I also think the colors need to flow with each other, color coordinated, not all clashing. And the content! 

    For me, the content has to be enjoyable, period! I have read articles, that are so complex and wordy, dry and uncomfortable, it is a chore just to read them. I like to feel moved in some comfortable way when I read the article. You have accomplished all that and more! I am going away feeling like I enjoyed the reading and learned something as well!

    Thanks Jag, I will be back for sure, bookmarked this site!

    Chas

    1. Just like you I like clean easy to navigate sites which aren’t cluttered as well. My thought is having ads all over the home page doesn’t show the uniqueness of the person running the website. When I go to a website I want to have a great experience as well go away with some valuable takeaways. Ads won’t do that for me. Glad that you enjoyed this article. Thank you for your comment.

  13. Hello Jag Randa. Thank you for sharing these awesome tips. I really needed them at this point in time. I just started a website. I want to customise it to my taste few hours from now and then work towards publishing my first post tomorrow. How about logos? A logo is a great way to establish a brand. What do you think?

    1. Glad that you enjoyed this article. Logos are great way to establish a brand. They definitely helped to make a lasting impression. My logo on my site is simple, yet I hope is people who read my content will remember it. Thank you for your comment.

  14. Hi Jag,

    I really like the way that you use your knowledge of human behavior when writing for your readers. I think that everybody should do a course in understanding human behavior on the internet, I guess it is a little different than in the real world, 0.5 seconds wow! not much time to impress.Excelling in one niche is good advice even though it can be tough depending on the competition in that niche.I like your idea of keeping it plain and simple a lot of people including myself have gone off on a tangent and wasted a lot of time.Great site, well done.

    All the best 

    Fintan

    1. Acknowledging the way people react to certain types of writing is a great way to validate your readers feelings. In the real world it takes 10 seconds to make first impressions, much shorter online. My belief is we meet less people in the real world and have thousands of websites at our fingertips. So the website has to stand out and make a good impression immediately or we risk losing at reader. Thank you for your comment.

  15. Jag,

    I like your About Me page. It’s clean and unique.

    I also like your post pages. For some reason I thought it was better to have a sidebar or two, but your Website speaks otherwise. Are you at liberty to say which Theme you are using? Not to worry, I won’t copy you. 🙂

    My niche is home safety, and I was thinking about plugging in a few articles on the home that aren’t specifically related to safety. I will steer clear of that now, having read your recommendation to stick with one niche at a time.

    Thanks for the overall advice. Your advice on headlines is good, too. It reinforces things I’ve already learned in that area.

    1. I’m more than happy to share the same I’m using. The theme I’m using is called Hiero. I have to say I’m pretty happy with this theme, although I did have to do some customized CSS. Glad that you enjoyed this post. Thank you for your comment.

  16. These are all really great tips on making my website memorable so visitors will want to return again and again 🙂  I think that I pretty much have done a good job, other than I still need to figure out is how to make my posts look proper on all platforms.  I have a lot of pictures in each post and I have noticed that on my screen, everything is aligned and looks great, but on a different size screen, things change.  Any ideas how I deal with this?  This is one thing I have not figured out.

    1. Yes creating memories for your readers on your website is a great way to keep bringing them back over and over again. The best thing to do about changing things on screen size, is to add some code to your CSS section. At least that’s what I’ve done. CSS coding is not for everyone, if you need help please do not hesitate to email me and I will do my best to help you.Thank you for your comment. 

  17. Hi

    Thank you for this really informative article.

    I was searching for some advice in how to write and what to include in my About page, and your post has really helped me to figure out what to include and what to leave out.

    My site has been live for three months now, and I still don’t have about me page, simply because I over-complicated it and it never looked right.

    I shall follow your advice now and cut out all the stuff that is not that important and keep it simple and straight forward. 

    Thanks again!

    1. If your site is three months old, it probably is time to include about me page. Crucial trust actually starts from that page. Keep it simple and straightforward is a great idea. Thank you for your comment.

  18. Great article I must say. I am glad that I have read it because sometimes first impression is crucial when it comes to online business. I tried to make my about me page very nice and respectful because I think that customers firstly goes there to see with whom they will cooperate. One thing that I should work on are better headlines.

    1. About Me page is so crucial to a website, I find whenever I land on a page, my first instinct is to check out the page of the person behind the website. Headlines are what will bring a person to your website, creating a bit of curiosity while leaving room or actionable takeaway is great way to draw in readers. Thanks for your comment.

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