How to get your website ranked higher on Google is simple when following the right steps.
As a matter of fact, there are a few different things you can do to get better rankings. These are things you can do on your own without any outside help.
Update Content Regularly
Never let your site become stagnant!
Once it becomes stagnant, believe me, no one will be coming to check you out.
Because you have nothing new to offer, your audience rather than coming to your site will find another place to get new information.
For your site to not become stale, you need to update content regularly.
Your content will need to provide value. Do not lose sight of your end goal of interacting with your readers daily.
Don’t know how to write content, read my post on how to write content.
When you’re updating your content, don’t write for Google, but instead right for your readers. Your content needs to make sense for human reading.
The beauty of publishing content regularly is that it’s available to your readers at all times. Daily posting helps to form an impression that you are there.
Make sure that your content is engaging, informative, and has thought-provoking words. Always leave your customers going away with a takeaway.
Another thing you want to remember is mix-up your content, so you don’t bore your readers.
- Create long-form posts
- Have testimonials/customer reviews
- Let infographics do the talking
- Interview niche experts
- Have a lot of white space
Create Headlines Which Get Clicked
Before anyone reads your content, they will read the title headlining your content. It will be this that gets them to click to read further to what you have to say.
Most readers will form their first impression just from the headline. Give your blog post a chance to increase curiosity right from the beginning.
Focus on bringing the customer into your blog rather than trying to sell them right from the get-go. When people are being sold to, they are pretty smart; they will leave without even clicking.
In the old day’s click bait worked, but now people have gotten smarter when going online. Most people if a title is trying to bait them into clicking will skip right over it.
Think back to a time when you clicked on a title to read what the blog post had to say. What was the reason that made you click?
Most likely the reason was that the title suggested some type of help to you. This is exactly what our readers are searching for online.
It’s clear that the headline is the most crucial piece of content!
Publish Content Which Relates to Your Site
Some people decide that they’re going to cover everything under the sun. Please don’t do that.
“Jack of all trades, master of none,” rings very accurate when we publish content which is not related to our site.
It’s better to start mastering what we are talking about rather than trying to cover everything which then ends up being of very little sustenance to our readers.
This provides no value to your readers. It confuses them because they don’t know what you’re talking about. This forms the impression that you don’t know what you’re talking about.
I get it; everything interests you. But your readers are only coming to your site to read about what your domain name is portraying.
If your site is about marketing, then stick to marketing. If your site is about cooking, then stick to food and so on…
The saying “hit two birds with one stone” will not ring true here. With your site, you’re trying to capture one type of customer whose pain you are trying to solve with your content.
Focus only on that customer and nothing else.
For example, a patient will see a doctor to resolve an issue. The doctor will never give that patient someone else’s prescription to solve their problem. Instead, the patient will be given individual attention.
The same goes for our website. Once you master the subject of your site, start another one if you feel like you have much to say about other things.
Have High-Quality Outbound Links
Having high-quality outbound links not only helps the search engine to understand your niche, but you will also increase the trust and quality of your site.
- Helps search engine get a clear idea of what your site is all about
- Helps to increase your exposure to bloggers within the same niche
Your outbound links should have relevance to what yours is all about.
This will help to increase your authority and trust with other bloggers online. This will also help to create diversity. By being diverse, search engines know that you are getting a wide variety of links.
Sites that don’t link out to anyone are like dead ends. This will make your site appear not helpful to your reader. People like to continue when they are doing their research.
If they meet a dead-end, it stops their search, which will lead them away from your site to research elsewhere.
When you are doing outbound links always make sure to have the link open in a new window. This way your website still stays open on their browser.
Make Your Content Easy to Read
Having content which has technical words or hard to read writing will not make it a fun experience for your readers at all.
I know that when I go online, I want to see a lot of white space as well writing which is easy to read.
There is saying online which is “write as though you are writing for a grade 5 reader.”
Remember not all your readers are going to be native English readers. Some of them will be from foreign countries, English may be their second language.
The more simple your writing is, the better the experience your reader will have.
Your content needs to be easy to understand for it to be implemented right away.
I sometimes know when I go on scientific or medical study journals online, I have a tough time understanding what is written.
But then that study is written for people who can understand it.
Have a Mobile Friendly Website
These days not everyone browses the Internet through a laptop or PC, most of us are also browsing through our iPad, tablet or cell phone.
Most online shoppers are young people. These are the people that you are targeting when selling your products online. These people shop through their phone.
But not only are these young people shopping through their phone, but all other ages are now going this way as well.
As a person who owns a website, our job is to make it as easy as possible for our customers or readers to go through our site efficiently.
Don’t leave any money on the table!
Google says 61% of users will not return to a mobile site if they had trouble accessing in the first place. 40% will visit a competitor’s site instead.
If you were to go to your Google Analytics account, you would see what percent of your readers are browsing through mobile
Offspring did a case study in which it showed the increase of search engine rankings as well as mobile conversions.
Improve Your Site Loading Speed
Studies have shown over and over again that slow loading sites leave something to be desired for the customer.
When customers or readers try to upload a site, if the site speed is slow, chances are they leave never to return again.
I know that when I go visit a site if it’s loading slowly, I get frustrated. Especially if the demand for information is instant.
If that happens, I’m off to visit another site.
A recent study done by Gomez.com showed that users expect a site to load within two seconds, otherwise losing your reader happens that much faster.
How can you check your page speed?
Visit page speed online a tool which is developed by Google Labs. Not only will you get your loading speed, but you may also learn what needs to be fixed.
Optimize Your Images
When you optimize your images with better phrasing which is relevant to your content, they will show up in related image search in search engines.
This helps to increase the visibility of your brand and brings more traffic to your site.
Some images can be bigger files than written content. By optimizing them, you decrease the chances of slow page loading speed.
Most times when someone comes to visit your blog, it’s usually the images that determine how fast your blog is going to load.
Sometimes the images won’t even load which then leaves a blank area where an image would be.
Break -Up Content With Headers Tags
By breaking up content with headers tags, you are leading your readers through an easy to read content. Each one of your headers tells the reader what they are about to read.
It also helps to break up the monotony of continuous reading. Continues reading can get pretty boring unless there is a distraction.
By creating headers tags, you are creating that distraction.
As well header tags also have an impact on your SEO.
Web crawlers can gauge the relevance of your web content and how it’s related to your header tag. This is where your keywords can stand out.
Having headers tags is like having a table of content in the book. Without a table of content, a reader would have no idea what they are being led into.
This helps the reader to navigate the content that they are reading. This prevents ambiguity as well as stops your reader from bouncing off your site.
Use Low Hanging Fruit Keywords
Why should you use low fruit long tail keywords?
Because all the short keywords have been targeted, as well they are already ranked.
Instead of competing with websites which are already established with a specific keyword, it is best to stick with long tail low hanging fruit keywords.
Keywords are the way people are going to find you. There is no other way unless they come to your site directly.
Low hanging fruit keywords are phrases that are already ranking well but do not have a significant amount of content attached to them.
What you need to focus on when looking at low hanging fruit keywords is:
- Low competition
- Low traffic volume
- Low difficulty level
The keyword tool I use is Jaaxy. Not only do you get low hanging fruit keywords, but you can also do search analysis to find out which blog posts you need to compete with.
By using this tool to find keywords you will reduce your time to search keywords down to a minimum.
What Jaaxy does is collect data from three main search engines being Google, Bing, and Yahoo.
↓Give Jaaxy a Try↓
Once you do your keyword search, Jaaxy has a search analysis where you can enter this keyword to see how other bloggers are writing their content while focusing on the keyword.
By seeing others writing you can write a better article to enhance the keyword search to find your blog post.
What you will get with Jaaxy:
- High niches which haven’t been researched
- Get low competition keywords which make it easier to rank
- Learn how much traffic you get from the keyword
- Save your keywords for later use
- See which domain names are still available
- Insight to how your site is ranking for specific keywords
- Reverse engineer any successful site by following the keywords
- Keep an eye on your competition
Currently, there are three different offerings at Jaaxy:
Take your time with each step but learn it thoroughly so that you will rank. I know it’s a process; it seems very long and detailed.
But each time you post your rankings will climb that much higher. Each of the steps I’ve listed above can be implemented quickly with efficiency into each post you do.
Remember to post daily!
Drop me a comment below if you need further clarification on the steps described above.